Vision of Integration

The first step is to establish a clear vision for the integration. This includes:

  • Business Case:

    • Determine the potential number of hotels likely to use the integration.

    • Prepare a list of launch customers in advance.

    • Define the pricing model and the overall business case early in the process.

  • Channels:

    • Identify and agree on the list of channels or OTAs (Online Travel Agents) to be managed through the integration right from the start.

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